THIS WEEK IN MARKETING – July 29th, 2019
All analysis and insights are included in the video below. This page is to round up the links for further reading. Watch the video!!
Facebook “search ad” placements are rolling out to more accounts
Advertisers can now place ads in a small area in the search results pages. This is a further sign of Facebook’s need to increase inventory, as newsfeeds are pretty much done. As a marketer, I don’t know how effective this placement will be (only time will tell). The key to these placements will be understanding the intent behind Facebook searches (which I’d imagine is still mainly for people). If nothing else, they will just serve as an additional placement (like in Marketplace).
Snap reports 48% increase in YoY revenue for Q2 ($388M)
Don’t call it a comeback, Snap has been reporting impressive numbers for Q2.
- Steadily increasing DAUs (13 million new in Q2, now over 200M) credited partially to their new AR lenses
- Finding their niche in the social market with the younger demo (90% reach to 13 – 24 year olds)
- Increased video retention and viewership (35% more video watched, 60% more time watching)
- Highest revenue for Q2, their ad platform is performing strong with the advertisers using it
Snap has incredible potential for companies looking to connect with younger consumers. We’ve fallen into the trap of “I don’t use it, so no one does”. Snap isn’t going anywhere.
Adobe survey gives up to date data on voice and virtual assistants
There’s been a lot of reports that 50% of all searches by 2020 will be done via voice. Adobe’s survey found that 48% of consumers are using voice for “general web searches”. This is a HUGE distinction, when broken down further we can see the most common use cases of voice search:
- Directions while driving — 52%
- Making a phone call — 51%
- Sending a text — 50%
- Checking the weather — 49%
- Playing music — 49%
- General web searches — 48%
- Setting alarms — 41%
- Checking the news — 27%
- Sending email — 17%
- Shopping — 16%
Marketing compensation study – how do you stack up?
MarketingLand’s 2019 salary survey is out, reporting:
- 26% reported earning a base salary between $50,000 – $74,000, excluding bonuses and additional compensation
- Nearly a quarter of respondents (24%) reported a salary range of $75,000 – $99,000
- Just 6% of respondents reported making more than $200,000 annually
- 33% of respondents reporting 10+ years of experience in a marketing role, the salary distribution was divided fairly evenly among those who make between $50,000 – $99,000 and $100,000 – $149,000
- A striking 11% make more than $200,000 annually, eclipsing the national income percentile by nearly 6%
- California and New York represent the top earnings regions for marketing professionals, with 48% and 51% of respondents having reported a salary that exceeds $100,000, respectively
- In Washington alone, 57% of marketers surveyed earned more than $100,000 annually
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