I’ve spoken at dozens of marketing, business and entreprenuership conferences over the last 2 years. Click below to view speaking clips and reactions from the audience.
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I saw down with Tim Soulo from Ahrefs to talk about their recent case study regarding the importance of “on page SEO”.
Exact match keywords in the title, on the page and in your URL does not equate to higher rankings for that exact keyword
Tim and I discuss the findings of the case study, including why the community lashed back against their findings
Essentially, it comes down to how you define “on page SEO” proper way to optimize pages for
For more info on Tim:
Full article: https://ahrefs.com/blog/on-page-seo/
Great interview Ryan, thanks
Really helpful study.
Thanks Tim keep testing.
Thanks Luis! Glad you enjoyed it
Very true! Makes a change to see soenome spell it out like that.
Not doing keyword research is going too far. You have to do it – even if you don’t use the exact keyword on the website, you should at least have a general understanding of how much traffic you’re going to get if you’re successful and how difficult it will be to rank for, even just at a topical level. Otherwise you’re randomly sailing off into the sunset with no idea where you’re going.
agreed brad! i misspoke in the video to make a point – we do keyword research, but it’s heavily focused on topics, trends and overall context. i.e. we don’t build pages around ‘red shoes’, we build pages around the intent behind the search of ‘red shoes’
Initshgs like this liven things up around here.
Great job Ryan and Tim was very interesting to hear about the results of the study.
Wow, this is in every reepsct what I needed to know.
Would love to see more interviews and insight from top influencers– good stuff Ryan, keep them coming!
Note- I have found the more competitive keyword, the less powerful exact match keyword SEO helps. You can still rank sites with tiny search volume using exact match keywords, easy SEO tactics apply to easy searches.
thanks keith, i think ill be doing more of these in the near future
So true. Honesty and everything receingzod.
Guy’s, certainly insightful and appreciate the time both of you spent including the ability to identify the more salient aspects of this topic.
Most definitely emphasises the importance of creativity in the overall context of things as being an important determining factor of providing a positive overall impact for any on page seo success.
So, let’s revisit again;
Is On-Page SEO Dead?: Yes and No!
Hahahahaha………..as the saga continues…….stay tuned for more…
You’ve really captured all the eseistnals in this subject area, haven’t you?
It sounds like a total bs. I bet their results were heavy influenced by semantic relevance of 2,000,000 keywords. Here’s what I mean: let’s say there’s a page website.com/laptops and its title is “Buy Laptops”, it will rank on top for like 100 keywords (cheap laptops, laptops for sale, laptop, laptops, buy a laptop, where to buy a laptop), these are all different keywords but the page ranks for them because of semantic relevance an these keywords are most likelu used on this website too, just not in the title.
Now let’s look at the stats, the page has 1 title and ranks for 100 keywords, if I were from Ahrefs I would say, as you can see, 99 times out of a 100 having an exact match keyword in title doesn’t do anything, the page still ranks for “where to buy a laptop”.
Fidning this post has solved my problem
Great interview! I totally agree with your perspective on keyword research. I used to ask, “how can I fit as many different semantic keywords in an article and make it still sound natural?” Now, thanks to RankBrain and the importance of quality content I ask myself, “How can I create the best resource for this particular topic on the web?” This gets my brain going and I go from having a “keyword stuffing/over optimized/cram fest” of an article, to a “neatly sectioned/balanced/easy to read” long lasting resource.
Keep up the great content man, loving it.
Most help articles on the web are inaccurate or incrneoeht. Not this!
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