“This week in marketing” we dive into:
- Google rolls out Penguin 4.0, the first real time link quality update
- Tumblr launches affiliate links to incentivize content creation
- Snapchat’s revenue predictions for 2017
Headline: Google is launching “Shop the Look” to let you search and shop by outfit
- Google is now allowing bloggers to make affiliate money through Google search.
- If you’re a fashion blogger, congrats, this is huge.
- This is a giant step for Google, pulling through social generated content for ads – genius move.
Headline: Tumblr rolling out affiliate links across all users’ blogs, Twitter allows publishers to monetize their videos for profit
- We’re seeing this as the next trend in social – user generated monetization.
- If you’ve paid attention, you’ve heard the battles about YouTubers losing money because their videos were being ripped and put on Facebook with NO credit to them and NO ad revenue going into their pockets.
- These networks are trying to lure these HUGE content creators and influencers back into their networks by incentivizing them with ways to make money.
- This helps drives more users back to the network and also opens up unique advertising options for marketers, a win / win for these networks.
- This is really smart and I expect to see this EXPLODE when Facebook, Instagram and Snapchat figure out a way to do this as well.
Headline: Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
- Speed is everything – we see both Facebook AND Google pushing fast page load times.
- More things that can (and will) affect your Facebook page reach (and ad quality score).
- Speed up your damn website (this is the reason why I run video traffic WITHIN Facebook, not externally).
- My best suggestion is to hire a developer who knows how to build Facebook Apps, they should be able to handle this for you.
Headline: Snapchat ad revenues to reach almost $1 billion in 2017
- This will continue to grow and has proven to be a viable advertising channel for brands.
- Where this scales is opening it up to all advertisers, like Facebook, not select ones (as it currently is).
- If they get to this point – look out – it’s going to be huge (Trump voice).