Ryan Stewart

Marketing Expert

I’LL BLOW THE ROOF OFF YOUR NEXT EVENT.

I’ve spoken at dozens of marketing, business and entreprenuership conferences over the last 2 years. Click below to view speaking clips and reactions from the audience.

This Week in Marketing: August 8th – August 28th 2016

“This week in marketing” we dive into:

  1. Google to start punishing the rankings of websites with intrusive mobile experiences
  2. NBC launches exclusive content on Snapchat Discover
  3. Facebook gives an awesome boost to their Slideshow ad format
  4. Google launches an app to dethrone Facetime

And more!

Google will demote rankings of websites with intrusive mobile experiences

Headline: Google will punish “intrusive interstitials” with a ranking penalty in 2017

Takeaway:

  • Praise Jesus! This is the best news of the year (to me).
  • I can’t stand when marketers rape your screen with popups, popunders and forced opt ins.
  • MarketingLand notes some examples of potential penalty triggers:
    • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page
    • Displaying a standalone interstitial that the user has to dismiss before accessing the main content
    • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold

Links:

Facebook adds new features to Slideshow ads

Headline: Lightweight, easy to make video ads just got a boost

Takeaway:

  • Video is the way to go on Facebook, by far the most effective way to reach your audience
  • For marketers on a budget with limited resources, video can be tough to create
  • Slideshows allow you to make videos out of images, this update gives them almost a Snapchat like vibe with the new ability to add things like text and music

Links:

Instagram using algorithms on newsfeed, Stories and Discover page

Headline: IG faced massive resistance with an algorithmic newsfeed, but they’ve quietly rolled it out across the network

Takeaway:

  • To be clear IG is using algorithms all over the place, including how you get served Instagram stories
  • They are also using algorithms to push local stories into the discovery tab
  • To some, this is bad news – to marketers, this is good news
  • It’s an additional way to get exposure through Instagram, one that doesn’t involve spammy bots or hash tagging your content like a 12 year old girl

Links:

Google launches FaceTime competitor Duo

Headline: Google is coming at Apple with a faster, lower latency (allegedly) video calling app

Takeaway:

  • There’s a number of cool features, including “knocking” before you answer the call
  • Mainly the biggest draw here is it works on both Android and iOS and could be a big play to bridge the gap

Links:

Twitter opens 'Moments' to everyone, looking to get into the Stories type content

Headline: A week after Instagram launches a Snapchat rip off, Twitter does too

Takeaway:

  • Yet another place to create content, it will be interesting to see how this plays out
  • I was all about Instagram stories and while I like this move by Twitter, it just comes off as too late
  • Twitter is floundering, it’s a good move to stay relevant, but only time will tell if users adopt it

Links:

Snapchat airing TV content on Discover this month

Headline: Google is coming at Apple with a faster, lower latency (allegedly) video calling app

Takeaway:

  • Another huge signal that is proof that networks are becoming media conglomerates, and that’s really the goal
  • I expect to see MUCH more of this in the future as our attention span goes down the shitter – movies exclusive to YouTube, TV shows exclusive to Facebook, etc.

Links:

Facebook launches Lifestage, an app for people under 21 (only)

Headline: Lifestage is app for users 21 and older, with striking similarities to Snapchat

Takeaway:

  • Going back to their roots of exclusivity, Facebook creates a Snapchat like app that’s ONLY for people under the age of 21
  • The app will allow users to create profiles using video clips with a variety of faces, likes, dislikes and filters.

Links:

no Comments

Your email address will not be published. Required fields are marked *

STAY UP TO DATE WITH MY UPDATES

STAY UP TO DATE
Join my email list!

Want to Work With Me?

clear

Get Social

Contact Info

WEBRIS
400 NW 26th St
Miami, FL 33127
Hello WEBRIS.org

X