I’ve spoken at dozens of marketing, business and entreprenuership conferences over the last 2 years. Click below to view speaking clips and reactions from the audience.
“This week in marketing” we dive into:
Headline: Instagram announces “Instagram Stories” as a means to compete with Snapchat
Takeaway: Your feelings about IG ripping Snapchat verbatim is moot at this point, because Instagram put together a very, very nice product. When you couple that with the fact that Instagram has a 500+M active user base and Facebook resources for backing, they are going to affect Snapchat one way or another.
Instagram was actually brilliant to replicate Snapchat stories exactly. Why? Because if you’re using 2 networks that do the exact same thing, you’re only going to use 1 (Periscope vs. Meerkat). If you’re already using Instagram 10 times a day, it just makes more sense to use their video as well.
On top of that, Instagram users have built up a following that they can leverage for their stories. If they are getting more views on IG, they are going to use IG.
On the Snap side, I think their product will ultimately stand out. The filters, the UX and the loyalty will hold up until they figure out their next move. They are run by an incredibly intelligent and created team – they will figure it out and respond in a big way.
I can make some guess, but only time will tell how this really plays out.
Headline: Facebook combats click bait by giving them NO visibility in the News Feed
Takeaway: Yas! No more “Here’s the Best Thing You Can Possibly Do For Your Boners”. Hopefully this will help to clear up garbage publishers and better the experience for FB users. This in turn pays HUGE dividends for publishers who are using more native content and doing things the right way.
Headline: Accelerate Mobile Pages will soon dominate the mobile search engine results
Takeaway: Up until now, AMP pages were only showing in the news carousel. Publishers have reported:
Once this rolls out, the only clicks from mobile will be on AMP pages – trust me! I just hired a contractor to setup AMP on ALL OF MY SITES. The ones who get in on this early will see the best return.
Headline: Gary Illyes of Google Tweets message “30x redirects don’t lose PageRank anymore”.
Takeaway: This made some ripples in the SEO community, but it’s really not that big of a deal. If anything, this just reaffirms that using 301 redirects is the best way to manage older, less useful content that has link equity pointing to that page.
Headline: Reddit launches a less intrusive, more native ad type called “Promoted User Posts”
Takeaway: I put this last, but it could be huge. Reddit has a massive audience and these ads could serve as a legitimate way to promote content. Just make sure it’s well research and good – otherwise Redditors will tear you a new asshole.