Ryan Stewart

Marketing Expert

I’LL BLOW THE ROOF OFF YOUR NEXT EVENT.

I’ve spoken at dozens of marketing, business and entreprenuership conferences over the last 2 years. Click below to view speaking clips and reactions from the audience.

This Week in Marketing: July 9th to July 22nd, 2016

“This week in marketing” we dive into:

  1. Facebook’s new ad format to help drive qualty mobile app installs
  2. Twitter opens up verified “blue badge” profiles to everyone
  3. Case study showing that links in SEO still matter, immensely!

Plus, much more!

Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

Headline: Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

Takeaway: Data shows that 30 days after an app is installed, only 6% of those people who downloaded the app are still using it. To help app owners, FB launched App Event Optimization, allowing marketers to target ads based on in app events they want to target, i.e. complete registration, purchase, time spent, add to cart, etc. To use this feature, you must have the Facebook SDK installed and setup your ads through Power Editor.

Links:

Native videos posted by publishers’ Facebook Pages average 268% more shares than article links

Headline: Native videos posted by publishers’ Facebook Pages average 268% more shares than article links

Takeaway: With FB’s latest tweak to the News Feed algorithm, they’re pleading with publishers to focus on sharing updates their audience will find valuable. That value is clearly coming in the form of native video, i.e. videos uploaded directly to the Facebook platform.

Links:

Twitter announces new application process to get blue verified badge

Headline: Twitter announces new application process to get blue verified badge

Takeaway: In an attempt to drive more users, influencers and engagement back to the platform, Twitter is playing on people’s vanity by opening up the lines to get a blue verified badge on a Twitter profile. To get verified, it’s a matter of filling out a short form that you can find here:

Links:

Twitter will tell brands more about people who see their tweets, visit their sites

Headline: Twitter will tell brands more about people who see their tweets, visit their sites

Takeaway: Don’t sleep on Twitter! They’re making huge moves in live streaming (RNC), verified badges and data to bring the network back to life. Their own data platform (Gnip) is behind this and I believe it’s just the beginning for what’s in store for Twitter.

Links:

33% of local search business is from non-locals (i.e. out of towners)

Headline: 33% of local search business is from non-locals (i.e. out of towners)

Takeaway: That means, you need to take this into account for your SEO strategy. Here are the main takeaways from the case study:

  1. Non-local travelers are likely to use broad search terms
  2. Getting ranked in the Maps section is HUGE (searchers rely heavily on Maps)
  3. Non locals are overwhelmingly mobile
  4. Reviews are crucial

Links:

New Google ranking study shows links are incredibly important to the ranking algorithm

Headline: New Google ranking study shows links are incredibly important to the ranking algorithm

Takeaway: The study from Stone Temple Consulting shows a “near-perfect correlation” between links and high rankings. They looked at the top 50 results across 6,000 search result pages and the correlation was near perfect.

Bottom line, links are still important. Buy my link building training. No, just kidding (but seriously, buy it).

Links:

10 Comments

  1. James Dooley

    How long is a piece of string your first response might be!! But in your opinion when uploading videos directly to Facebook how long do you think they should be around in your opinion Ryan? 10 secs, 15 secs, 20 secs, 30 secs or longer?

    Is uploading directly to Facebook better than embedding your YouTube video then in your opinion?

    • admin admin

      I like to keeo them between 60 and 120 seconds, preferably 60 or under to allow boosting them on Instagram as well.

      For this video series, I’m hacking the video up into a 2 minute segment, boosting it on FB, and giving the call to action to watch the full video on YouTube, that’s what performs the best for me right now

      • James Dooley

        I can’t seem to find any of your shortened videos in Facebook with the call to action to watch the full video mate? Have you created almost like a film trailer to tease them with what it’s about with a snippet making them want to watch the whole video?

        Or is it completely different video as saying why they need to watch this video with no snippets from main one? I’m looking to do a lot of video with Facebook ads for some new product launches so love to see some of your examples as you kill this strategy so be interesting to see your methods used. Thanks!!

        • admin admin

          its launching today, youll see the ads floating around

  2. Tyson

    Dude, just found your page last night and love your articles and info you pump out. Really good stuff. I’m considering your links building course. I’ve been trained the PBN method and really want to move away from that. I work primarily in local SEO and usually we don’t need a ton of links to get ranked. Do you think your link building strategy is the way to go for local SEO as well? I’m asking primarily regarding finding relevant blogs etc. I appreciate the input!

    • admin admin

      hey tyson – thanks for commenting.

      yes! my course will absolutely help you with it, there’s plenty of people in there who are using it for local clients.

      also, here’s a video / rant where it talk about local link building methods: https://www.youtube.com/watch?v=pIhq9y9euhg

  3. Tyson

    Thanks again. Does link outreach still work if I’m not an active blogger myself?

  4. Tarun

    Hi Ryan,
    Its very helpful for me and all digital marketers to see all updates at one place. And the email which you sent for post publish adds a lot value in it. Thank you soo much.

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