I’ve spoken at dozens of marketing, business and entreprenuership conferences over the last 2 years. Click below to view speaking clips and reactions from the audience.
“This week in marketing” we dive into:
Plus, much more!
Headline: Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps
Takeaway: Data shows that 30 days after an app is installed, only 6% of those people who downloaded the app are still using it. To help app owners, FB launched App Event Optimization, allowing marketers to target ads based on in app events they want to target, i.e. complete registration, purchase, time spent, add to cart, etc. To use this feature, you must have the Facebook SDK installed and setup your ads through Power Editor.
Headline: Native videos posted by publishers’ Facebook Pages average 268% more shares than article links
Takeaway: With FB’s latest tweak to the News Feed algorithm, they’re pleading with publishers to focus on sharing updates their audience will find valuable. That value is clearly coming in the form of native video, i.e. videos uploaded directly to the Facebook platform.
Headline: Twitter announces new application process to get blue verified badge
Takeaway: In an attempt to drive more users, influencers and engagement back to the platform, Twitter is playing on people’s vanity by opening up the lines to get a blue verified badge on a Twitter profile. To get verified, it’s a matter of filling out a short form that you can find here:
Headline: Twitter will tell brands more about people who see their tweets, visit their sites
Takeaway: Don’t sleep on Twitter! They’re making huge moves in live streaming (RNC), verified badges and data to bring the network back to life. Their own data platform (Gnip) is behind this and I believe it’s just the beginning for what’s in store for Twitter.
Headline: 33% of local search business is from non-locals (i.e. out of towners)
Takeaway: That means, you need to take this into account for your SEO strategy. Here are the main takeaways from the case study:
Headline: New Google ranking study shows links are incredibly important to the ranking algorithm
Takeaway: The study from Stone Temple Consulting shows a “near-perfect correlation” between links and high rankings. They looked at the top 50 results across 6,000 search result pages and the correlation was near perfect.
Bottom line, links are still important. Buy my link building training. No, just kidding (but seriously, buy it).