Headline: Snapchat is exploding with the 35 and older demographic
Takeaway: New data shows an estimated 14% of US smart phone users 35 or older are on Snapchat.
Headline: Snapchat launches “Memories” allowing you to save snaps and post past content
Takeaway: A nice little feature that allows you to save Snaps into a camera roll like feature, just another smart move by a young, incredibly intelligent and in touch company.
Headline: Pinterest launches ‘shopping bag’ allowing you to shop from any website with a single transaction
Takeaway: This…is….huge. It may not take off right away, but this type of tech will change the face of eCommerce. This basically turns all of Pinterest into one huge curator of products – cha-ching.
Headline: Pinterest launches visual search feature, making images searchable for products
Takeaway: Pinterest has been investing heavily into visual search functionality, this is the beginning of the pay off. A very cool and intuitive way to drive deeper user engagement AND purchasing, very lethal.
Headline: FB page organic reach to plummet (even more)
Takeaway: Coinciding with this launch, FB released insights into how their News Feed algorithm works, citing that people want to see posts from friends and family first, brands second.
I have 4 main feelings on this:
- They want to sell more ads to brands.
- They want to keep up with Snapchat, the highly personal family/friends oriented network.
- Use your personal FB more, I have a lot of engagement on mine.
- Our page reach has been exploding, it’s cliche, but good content gets visibility and will continue to. If people interact with your content, they’re sending signals to FB that they want to see more of it.
- FB is what SEO would look like with no links – it really is about creating value, consistently, and hacking the promotional process.
Visibility depends heavily on comments and shares, especially within the first few minutes of posting your content
Headline: FB Messenger now allows you to login from multiple accounts
Takeaway: There’s nothing more engaging on a mobile device than chat. Expect to see FB Messenger exploding with new features in the coming months.